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About Levi's

In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, it is "blue jeans." What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents, and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. They have some 500 stores worldwide, and their products are available in more than 100 countries.

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