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About Weekend Max Mara

Launched in 1983 as a casual outdoors weekend collection, Weekend Max Mara has evolved into an authentic Italian lifestyle brand with a unique identity and relevant personality. Today Weekend Max Mara’s wide-spanning collections of ready-to-wear and accessories effortlessly balance currency and continuity. The contemporary and sophisticated selection fuses formal and informal with a multi-occasion casual elegance for open-minded, cultured, and free-spirited women whose individuality is beyond fashion, above seasons. Weekend Max Mara began as a “lifestyle” line to meet the Max Mara woman’s needs for casual and informal wear even in her free time. “Chic & free” are the keywords that best represent the spirit and identity of Weekend Max Mara. The Weekend brand was born from the need to dress customers in every moment of their day with practical and functional garments. Weekend Max Mara is available in about 250 mono-brand stores and leading department stores globally.