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About Max Mara

Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti. In March 2008, the company had 2,254 stores in 90 countries. Max Mara has spawned 35 labels, although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. (the trendy, youth division), and Marina Rinaldi. The "Mara" came from Achille’s surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see that the future of fashion lay in the mass production of designer-quality clothes. He was also keen to emphasize the brand of Max Mara ahead of the names of individual designers, even though he employed Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and Anne Marie Beretta. The company remains in the hands of the family.

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